Jean Starr approached us with a need for business cards. She didn’t have any of the assets from her original business, Simply Assessments. After working with her we determined that a new name would further empower her mission; “To be the helping hands for people to become their own stars.” Her last name, Starr and her vision to empower others became the focal point for her new business name and brand. We worked with her to craft a brand, marketing materials, and a new website with “Starr” power. We then implemented social and traditional media strategies to enable her business to grow.