Brand stories need to be shared in many ways, shapes, and forms.
Vita Nova Marketing Group understands the power of a captivating story and works to share it through strong content across numerous platforms.
We have years of experience of digging deeper to find the hidden gem that demands attention – then curating it through the best channels to make impact.
How We Build Campaigns That Work
Campaign Strategy Built Around Your Business Goals
Every Channel Working Together Toward One Goal
Build Recognition and Strengthen Your Brand
Messaging & Creative Designed to Connect with Your Audience
Digital, Social, Traditional, Paid Media, Public Relations
Reach More of the Right Customers
Track Performance and Optimize for Growth
THE CHALLENGE
Running a marketing campaign is more than picking a platform and posting. Most businesses in the trades and home services space run into the same roadblocks:
Budget spent on tactics without a strategy tying them together
Social posts, ads, and press releases that don't sound like they're coming from the same company
No clear system for tracking what's actually working across channels
Big campaign ideas that stall out because there's no one coordinating the moving pieces
Earned media and PR opportunities that get missed because no one's watching for them
We are your full-service marketing and advertising under one roof handled by a team.
A campaign is only as strong as the strategy behind it. When social, digital, traditional advertising, PR, and design all work together, your message builds momentum instead of competing with itself.
We use marketing research, data, and ongoing analysis to make sure every channel, decision, and dollar is working toward the same goal: generating leads, driving measurable results, and growing your bottom line.​
CAMPAIGN GROWTH TOOLS
We help your customers find your business when they need your services. We build and manage integrated campaigns from strategy through execution:
Campaign Strategy
Defining goals, audience, timeline, and the channel mix that makes sense for your business
Media Management
Placing and managing paid and organic efforts across digital, social, and traditional advertising channels
Content & Creative Coordination
Aligning messaging and design across every platform your campaign touches
Earned Media & PR
Digging deeper to find the story that demands attention, then curating it through the right channels for impact
Performance Tracking
Monitoring results across channels and adjusting the plan as real data comes in
Digital Management
Keeping your core digital tools accurate, optimized, and working for you:
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Google Business Profile — manages your business listing so customers can find accurate hours, location, reviews, and contact info in local search and Google Maps
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Google Analytics — tracks how visitors find and use your website, so we know what's working and where to adjust
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Google Search Console — monitors your site's visibility in Google search results and flags any issues that could hurt your rankings
The Results
Rhino Roofing is one of the clearest examples of what an integrated campaign can look like in practice. Vita Nova manages their social media, digital marketing, traditional advertising, PR, graphic design, and website design and management — all working from one coordinated strategy rather than disconnected tactics.
What Our Clients Say
Vita Nova Marketing Group has handled all of my company's marketing for over five years, and I couldn't be more pleased. Jennifer and her team stay on top of every detail — from developing our annual marketing campaigns to managing social media, building and maintaining our website, coordinating TV and radio ads, and even handling branded swag. Everything runs smoothly, and I never have to worry about a thing. Their consistency, creativity, and reliability are unmatched. Highly recommended.
Brian Bovee
Rhino Roofing
